Ol' man Rastus, where's that tasty Cream of Wheat you keep talkin' bout?
Believe it or not, this guys name is not even Rastus, it's Frank L. White... a Chicago chef who was said to have been paid $5 to pose in this photograph. Ever since then, they have kept his face as the brand logo with only slight modifications that were made to his appearance. However, don't be so quick to yell "Rastus" in public places... the word is actually considered to be a derogatory/discriminatory term associated...
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